Broadway Panhandler is a family-owned and operated gourmet cookware store based in New York City. As one of the earliest fine cookware stores in New York, this no frills company has focused on bringing quality imported goods and products at a great value to it's customers since 1976.
Having been around for decades, Broadway Panhandler's branding and website needed a refresh to bring the same standards for quality into their aesthetic while improving functionality and overall flow of their complicated, multi-layered e-commerce website. The new logo reflects their quirky personality and references their Broadway New York roots while, the redesigned site offers an organized layout, intuitive navigation and opportunities for a more engaging user experience with features such as wish lists, recommended items, interactive twitter and blog highlights, as well as special events and important sale announcements to enhance marketing efficacy.
The Rock Candy brand consists of a playful identity and bright engaging packaging to complement it's fun rock & roll theme which honors the great rock & roll legends of the 50's and 60's. Details such as clever candy flavor names correspond to artists such as Chuck Berry and songs such as Tutti Frutti and "The Twist" (ie. "Very Berry Bubblegum", "Tutti Frutti Fruit Chews", and "Twist Mist Flavored Twists"). In addition to the nostalgic form of the jukebox, a perforated opening makes for easy instant access while the corresponding colors of the packaging to the candies further add to the delightful charm and unique consumer interaction with this exciting brand of rockin' candies and it's naturally intuitive packaging.
Beautiful Losers is an independent documentary about the DIY movement, a phenomenon born out of rebellion and the necessity for an outlet of expression. The film follows a group of creative individuals who championed the idea of beauty in imperfection and "making something from nothing" through various interviews and highlights of their unintentional journey from care-free, rebellious youths to internationally recognized, vastly influential artists today.
While designing this limited edition DVD packaging, I focused heavily on the user experience and wanted to incorporate interesting revealing elements that allowed for something more than just a plain DVD case while aiming to clearly communicate the documentary's message through its branding. Many of the elements found throughout the film such as graffiti and tagging, street art, skateboard deck art, exhibitions and individuality served as inspiration for this project.
Southern Sugar Baking Co. is a southern company that offers various goods and baking products for the at home baker.
The brand and packaging was designed and developed to evoke the sweetness and charming hospitality of the South. In addition to individually engineered forms and unique die cuts, a softer color palette and subtle motifs were utilized for a cohesive and recognizable brand aesthetic. Occasional accent colors along with simply illustrated graphics serve as an identification system by coordinating with each product variation while creating further visual interest throughout the line of varied products.
A hand-lettered poster series equally inspired by my appreciation of beautiful lettering and the words of iconic female role models whose strength and perseverance set powerful examples to this day. I selected quotes by classic women of the same era yet, of very different public spheres to further highlight the universal relevance of their wisdom.
An experimental 500 word typographic composition that represents the countless interpretations of the word light using only the Univers font family.
The poster was hand silkscreened with UV ink to further add to the interactive visual experience of light revealing light.
A Brooklyn based toy company that focuses on simple educational toys hand-crafted of solid, sustainable wood.
An iconic toy truck with tires that resemble gears were incorporated to represent playful imagination and learning at work.
Ladybug Pull Toy
Meant for children ages 2-4 the Ladybug Pull Toy teaches little ones to match shapes on their hand-carved wooden friend.
The toy is designed with fun springy antennas, rounded edges for safety and rubberized wheels for ease of gliding.
Myrtle the Turtle
The Myrtle the Turtle wooden block puzzle teaches little ones shapes and color recognition in relations to various fruits
all while having fun with an interactive fictional friend that further encourages creativity and imagination.
City Splash Poster
City Splash is an annual summer event that aims to educate New York City children with fun interactive experiences at the Children's Museum of Manhattan.
The goal was to advertise in a way that both appeals to children and informs adults with distinctive elements unique to the event yet, overall representative of the museum.
A fun vintage candy shoppe inspired alphabet book with hand illustrated candies pictured opposite embossed letters. I drew inspiration from old apothecaries and soda shoppes for my flat vector illustrations and aimed to create a sweet yet charming, nostalgic feel that both children and adults alike could enjoy and reminisce.
A design for a hand-letterpress printed infographic highlighting the potential dangers and effects of phthalates in order to raise general awareness of toxins hidden in our everyday lives.
Sugar Defined, born in Fairfax, VA, was founded by a dedicated woman who possesses a passion for baking and desire to spread joy through her creative confections and delightful desserts. This small yet ambitious company started as a hobby that grew into a quickly-growing successful small business from sheer popularity and demand from all who enjoyed the founder's delicious creations. They have since expanded to Miami and continue to grow, catering private events and custom orders. Learn more at www.sugardefined.com
I was tasked with delivering several simple yet elegant branding solutions encompassing logos, business cards, graphics, and various other print and digital applications.
Branded Clothing Applications
Social Media Assets
Special Event Signage
Bija Kids is a Brooklyn based after school and preschool program dedicated to enriching children with arts, exercise, creativity, and imagination. As a freelance designer, I created various graphics, illustrations and both print and digital materials such as customized newsletters, email blasts, and post cards while maintaining the client's existing playful brand and guidelines.
NuMi by Nutrisystem
MyBankTracker is an independent online resource that helps consumers make smarter banking and financial decisions. In addition to editorial content, MyBankTracker provides free rate and bank information to consumers on more than 7,000 banks and 30,000 financial products, including credit cards, savings, checking, mortgage and general banking fees.
UX/UI, web assets, icons, award badges, photography, image sourcing, layouts, copy-editing, etc.
Advertising Campaign for HBO Summer 2016. Print and digital concepts, copywriting, as well as storyboards for commercials.
Mary's Secret Ingredients
Mary's Secret Ingredients is a small startup company founded by a blogger who, fueled by her passion for cooking, used her online platform to share her unique recipes alongside a seasonal gourmet subscription box full of unique ingredients and innovative kitchen products. The small but ambitious company strived to grow by pushing limits and expectations. It continues to expand and evolve. For more information about this growing startup visit: www.maryssecretingredients.com
I was brought onto a team of one other designer to aid in executing Mary's vision under the strict constraints of a busy commercial timeline. The role demanded creativity and a widely varied set of skills from illustration, package design, web design, copywriting/editing, product photography/videography and digital editing to email blasts, newsletters, advertising/marketing/social media campaigns, and more within almost impossible timeframes and limited resources.
Samples of stop-motion animation projects can be viewed here: