Mobile app, Website design, and Digital ads for the release of Nutrisystem's new app NuMi.
Responsive website redesign.
Organization and redesign of the complicated Spencer's e-commerce site in addition to responsive tablet and mobile designs.
MyBankTracker is an independent online resource that helps consumers make smarter banking and financial decisions. In addition to editorial content, MyBankTracker provides free rate and bank information to consumers on more than 7,000 banks and 30,000 financial products, including credit cards, savings, checking, mortgage and general banking fees.
UX/UI, web assets, icons, award badges, photography, image sourcing, layouts, copy-editing, etc.
Advertising Campaign for HBO Summer 2016. Print and digital concepts, copywriting, as well as concept storyboard mockups for TV spot commercials.
A quirky logo for a quirky company. Rebranding and website mockup improving functionality and overall flow of Broadway Panhandler's complicated, multi-layered e-commerce website.
Gracious Home is a long standing company who refreshed their brand to reflect more modern times while still aiming to maintain their focus on quality and luxury. They tasked me with conceptualizing an updated home page redesign as well as welcome email designs for new newsletter subscribers.
Large scale environmental window graphics for a midtown based logistics company who had recently rebranded. Redesigned graphics, ensured accurate large scale specs and followed through on project installation as liaison on behalf of the client.
Print and digital materials such as customized newsletters, email blasts, and post cards while maintaining the client's existing playful brand and guidelines.
The Rock Candy brand consists of a playful identity and bright engaging packaging to complement it's fun rock & roll theme which honors the great rock & roll legends of the 50's and 60's.
Clever candy flavor names correspond to artists such as Chuck Berry and songs such as Tutti Frutti and "The Twist" (ie. "Very Berry Bubblegum", "Tutti Frutti Fruit Chews", and "Twist Mist Flavored Twists"). In addition to the nostalgic form of the jukebox, a perforated opening makes for easy instant access while the corresponding colors of the packaging to the candies further add to the delightful charm and unique consumer interaction with this retro brand of rockin' candies and it's naturally intuitive experience.
A hand-lettered poster series equally inspired by an appreciation for beautiful lettering and the empowering words of iconic female role models whose strength and perseverance set powerful examples to this day. A selection of quotes by classic women of the same era yet, of very different public spheres to further highlight the universal relevance of their wisdom.
An experimental 500 word typographic composition that represents the countless interpretations of the word light using only the Univers font family.
The poster was hand silkscreened with UV ink to further add to the interactive and ironic visual experience of light revealing light.
Beautiful Losers is an independent documentary about the DIY movement, a phenomenon born out of rebellion and the necessity for an outlet of expression. The film follows a group of creative individuals who championed the idea of beauty in imperfection and "making something from nothing" through various interviews and highlights of their unintentional journey from care-free, rebellious youths to internationally recognized, vastly influential artists today.
While designing this limited edition DVD packaging, I focused heavily on the user experience and wanted to incorporate interesting revealing elements that allowed for something more than just a plain DVD case while aiming to clearly communicate the documentary's message through its branding. Many of the elements found throughout the film such as graffiti and tagging, street art, skateboard deck art, exhibitions and individuality served as inspiration for the aesthetic.
Letter pressed infographic poster highlighting the potential dangers and effects of phthalates in order to raise general awareness of toxins hidden in our everyday lives.